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Enviart Photo Shoot- Summer/ Spring 2010

We battled it out with the rain gods on Friday afternoon and suffice to say they won but we got even on Monday. The 3 of us Dean (optimist and photographer), Chris (class clown and brilliant model) and me (realist, cynic and general maniac) set out on Friday afternoon around the city at varied locations. It became a never ending dual with rain drops and puddles, peak hour traffic and worker bees and the usual mix of reveller, punter, drunkard and tourists a Friday night in Sydney proffers.
Time is of the essence and we’re all short on it these days so we had to act fast and came up with an assortment of shots featuring the newest T-shirt designs from the Enviart Spring/ Summer collection 2010; Arte, Amor, Muerte.

Featuring our prided spectrum of art-inspired and culturally derived vintage prints on earthy and edgy custom colour canvasses.

A video will be leaked to the media to embarrass Dean and Chris and their families as soon as I get the chance to cut the edit.

Special thanks to Dean and Chris and all the drunks cheering us on at Establishment, we couldn’t have done without your support.

Manush.

Shopping for sweat:

THE HUMAN COST OF A TWO-DOLLAR T-SHIRT

Here's a great article on the ugly side of the apparel industry and sweat shops in Cambodia. www.harpers.org/archive/2010/01/0082784 Unless you have lived in a cave most of your life as a cognisant shopper you would be fully aware that most of your big brand garments come from apparel factories overseas with less than satisfactory working conditions. While China still makes most of the T-shirts for streetwear and sporting labels you buy today, a small raise in wages (and we're talking cents not dollars) is enough to scare off the big boys to greener ($$$) pastures in Vietnam and Cambodia. The end result on very general terms is workers living in slums and you paying $50 for a (err hmm) great quality $2 t-shirt.

Beyond the moral argument, here's an economic reason that affects us all in the global community taken from the article.

“If you sell a pair of tennis shoes for $101 instead of $100, no consumer in Chicago will notice the difference, but it will totally transform villages in Vietnam,” he said. “This is not a moral argument. We are currently on government life-support, but that’s not sustainable. We are going to have an international depression if we don’t figure out a way to create new sources of global demand—in which case, all those apparel companies are going to go out of business anyway.”

Its up to the labels in question to make sure that the factories they work with adhere to strict labor practices and workers are paid a decent wage. Only a small raise can make a huge difference to these people's lives. But profit margins for these big labels always take precendent over the human cost.

At Enviart we work with small local makers that support Australian workers. It wouldn't matter where we made, working standards are as important to us as is the quality of our garments. You get what you pay for.
And what's more buying aussie made helps our economy and in turn helps us all.

Fashion Exposed 2010

Enviart Fez Hoodie featured in Ragtrader magazine. Also available in black at www.enviart.com.